Why should we read?

I like reading, fiction mostly and sometimes non-fiction books like Tipping Point or Blink. (only if they are really really interesting, and read like fiction). And I think movie-versions of famous books are not nice. Ask me why?
While reading a book, you always create a picture of it in your mind. The house of Atticus [...]

Arthur Hailey is good

His books are absolute page-turners, and you just can’t keep them down. I loved all the books I read of Arthur Hailey. Airport, Wheels, In high places, Strong Medicine, Overload, Hotel, The Moneychangers….. each one was better than the other.
I wish he had written some more books.
For those of you who are not familiar with [...]

Pay per click – the magical traffic driver

I have tried and tested PPC or pay per click marketing for sometime, and has accepted it’s usefulness in driving assured traffic to the site. The conversion rate is also more compared to the general traffic you get on the site. 2% is a good conversion rate for normal traffic to the site, using organic [...]

Singing with the koel

My dad’s house in Kerala has a large compound with lots of trees and birds. (Also a pond which we used to love as kids)
Koels are quite common there, and one of my hobbies was and is “singing with the koel”. Here’s how it’s done. The koel goes koo-ooo and you do the same. After [...]

Only first anchor text matters

This is based on a page on seomoz.org. They conducted experiments on websites and found that if you have more than one link to Page B from Page A, Google counts only the first link as relevant. And the anchor text of the first link is considered for ranking of Page B.
For example, you might [...]

Proverbs Chapters 1 through 30 – try it in your life!!

I wanted to read the whole bible for a long long time. Lot of unsuccessful attempts later, here I am, on a venture that started about 6-8 months back. I am on Proverbs now, the 20th book. And I guess, one of the most beautiful books in the Bible.
Starting with “The fear of the LORD [...]

Examdiff Pro – compare files and folders with ease.

It is always good to maintain multiple copies of your website files. It helps having one version with you which is always similar to your online version.
If you have difficulty while moving files from one folder to the other, thinking that one version might be over-written with another…. try Examdiff Pro. This online marketing tool [...]

Hilarious notice in the train

Check out the main heading and heading 2.

This poster was seen inside the train to Kerala, Island Express. It gives a the steps to be undertaken in case a person suffers from Electric Shock. The spellings really gave us a shock.
The heading says “Electric Shok” and the 2 step is “Check for Sing of Baeating” [...]