The sales people wanted to put a phone number on the website so that customers can call us directly instead of filling in a contact form. But there are problems:
1. How can you be sure how many people called?
2. How can you be sure that the number the sales person gives you is accurate?
3. How [...]
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I have been doing keyword analysis for PPC campaigns or generally for websites for the past 3-4 years as part of Online Marketing. Can’t say I have perfected the technique, but I can say that there is more complication to keyword analysis than what meets the eye!
I have been using Wordtracker, Overture, Google keyword tool [...]
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