Keyword analysis is important

I have been doing keyword analysis for PPC campaigns or generally for websites for the past 3-4 years as part of Online Marketing. Can’t say I have perfected the technique, but I can say that there is more complication to keyword analysis than what meets the eye!
I have been using Wordtracker, Overture, Google keyword tool [...]

Pay per click – the magical traffic driver

I have tried and tested PPC or pay per click marketing for sometime, and has accepted it’s usefulness in driving assured traffic to the site. The conversion rate is also more compared to the general traffic you get on the site. 2% is a good conversion rate for normal traffic to the site, using organic [...]

Only first anchor text matters

This is based on a page on seomoz.org. They conducted experiments on websites and found that if you have more than one link to Page B from Page A, Google counts only the first link as relevant. And the anchor text of the first link is considered for ranking of Page B.
For example, you might [...]

Examdiff Pro – compare files and folders with ease.

It is always good to maintain multiple copies of your website files. It helps having one version with you which is always similar to your online version.
If you have difficulty while moving files from one folder to the other, thinking that one version might be over-written with another…. try Examdiff Pro. This online marketing tool [...]